Montreal-born Toronto communications mogul and minor movie actor famous for putting his own name above that of Susan Sarandon and Burt Lancaster while his Toronto television station was running Atlantic City every month. One of many McLuhanites who’ve never cracked any of McLuhan’s books, he’s fond of reading on-air from cue cards that predict the death of print. That being said, he’s also in the Avie Bennett/Ed Mervish class as a communications citizen, and one of those rare world-sized egos strong enough to believe it can change things. Most of what Znaimer has done changed things for the better, if you look past the style and the self-aggrandizement. Still, it’s hard to know what to think when the leader of the revolution wears a ponytail made entirely out of neck hair.