Corporate term for male intellectuals of academic background skilled in framing visible trends, generalized themes and ideas in terms vague enough to appeal to business executives and government leaders at luncheons and seminars. Canada has a longstanding tradition of Superminds stretching back to Harold Innes and Marshall McLuhan. Pierre Trudeau, incidentally, wanted to be one when he was a young man. [De Kerckhove, Derek][Ogden, Frank] [Powe, Bruce] [Kroker, Arthur]

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