The controlling sector for public mass communications in Canada, including, increasingly, what passes for newsgathering and dissemination. The entertainment industry, in turn, is controlled by creatures called “public relations directors”, who see the new world in terms of infotainment, infomercials, and other artificial moment where numbed minds meet the Mall. We are facing, in other words, the eradication of editors, editorial discrimination, and editorial independence. It seems propitious, at this point, to point out that the Canadian entertainment industry is not headquartered within Canada’s borders, despite all those nationally televised testimonials at media galas.